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Trusted heating & Air conditioning Services in Northwest Wisconsin


Dirks Heating & Cooling Inc. Blog

Does the Brand of AC Matter?

Yes! Every air conditioner is manufactured by a company, no matter which model you choose. Only a factory with enough machinery and employees is going to be able to build such a technologically advanced system like an AC unit.

This means that you’re bound to choose one of many different branded air conditioners, and some of them are going to be better than others.

Is this a blog where we’re going to tell you what brands are good and which ones are bad? No. This is subjective and you’ll find people with bad experiences all over the place. But what we will say is that certain brands give people better experiences more often, and that means any technician that is certified to work with that brand can be trusted as well.

The brand of your air conditioner in Barron, WI matters, and today we’re going to talk about why.

Brands Impact Durability and Component Stability

Think of all the discussions your friends, family, and neighbors have had about cars. Some car brands last a long time, others are expensive but break too easily. The same can be said relatively about air conditioning technology.

Unlabeled air conditioners that aren’t brand-specific (like Daikin) might still do the trick, and be a bit more affordable, but aren’t designed to last as long. While brand-name systems might be top-of-the-line, high-efficiency units that can last the full 15 years of their potential lifespans.

When you invest in a trusted brand, you get components and technology that has been designed by experts and professionals. This is a very big deal if you’re looking to spend money just this once with an installation, and to keep repair or replacement cost to a minimum.

Guarantees, Warranties, and More

Some brands come with guarantees, warranties, and additional promotions. This is usually due to the fact that these manufacturers are confident in the quality of their craftsmanship, so the chances are slim that something goes wrong under those circumstances. But from a customer’s point of view, you can’t go wrong with additional protection!

Always Go With a Certified Dealer

What’s a “certified dealer?” Well, certain HVAC teams have special access to be able to install brand-name systems. Our team, for instance, is a Daikin Pro Dealer which means you get access to the best Daikin systems when you work with us.

Daikin is one of the most reliable brands of AC systems, heat pumps, and more, so you can rest assured that you get powerful and efficient technology when you schedule service with us.

What if you were to work with a team that wasn’t a certified dealer? Unfortunately, all bets are off in that situation. Maybe they have great brand-name systems in stock, or maybe they don’t. Be sure to ask about the brand name systems they have and how durable they are.

You have every right to know the manufacturer of the system that might be installed in your home, and you deserve an honest opinion as to how well it’s going to work.

Contact Dirks Heating & Cooling, LLC to invest in a brand-name, powerful AC system today! Experience the Dirks Difference. 

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