Ervin Dirks

Ervin Dirks

Dennis Dirks

Dennis Dirks

Our reputation for delivering the best in products, service, and healthy home comfort advice at a fair price has been our mission from day one. We have grown our business by creating loyal life-long customers one at a time. As a Dirks customer you can expect the best-trained technicians to deliver the most professional, courteous service and installation available anywhere. And if you are considering replacing your old system, you will receive expert advice with a free, friendly, no-pressure estimate. That is also a Dirks promise. “Customer Satisfaction Guaranteed” is not just an empty slogan at Dirks. It’s a personal promise from both of us – one every Dirks customer can depend on. Consider what it’s like to work with a family-owned and operated company with old-fashioned values and accountability. With your life-long loyalty as our goal, you will see first-hand what genuine appreciation means and how hard we will work to earn your trust each and every time.

The Dirks Difference

Brothers Dennis and Ervin Dirks started their family-owned business working from Dennis’ garage in 1997. Their reputation for delivering the best in products, service, and healthy home comfort advice at a fair price has been their mission from day one. Dennis and Ervin have grown their business by creating loyal life-long customers one at a time

Award-winning Service Department

They both agree it all starts with their technicians. “We are committed to delivering genuine emergency service. When a customer calls, they will speak to a live person 24/7. We just don’t think an answering machine is what a customer is hoping for on a bitter-cold Wisconsin night.” says company president Dennis Dirks. Ervin adds, “With our technicians on call 24/7, our well-stocked repair vehicles, and our large inventory of in-stock emergency repair parts for all brands, it’s very rare that we can’t have the system repaired and running within a few hours.”

Dirks has earned the most elite dealer status from literally every major brand they offer. And for service, sales and installation, Dirks has earned an A+ rating from the Better Business Bureau. Customers considering replacing their old system will receive expert advice with a free, friendly, no-pressure estimate from Ervin Dirks, VP of Operations or Gerry Winch, Cumberland Branch Manager. And for those considering Geothermal, Gerry is one of the areas most respected experts and is a featured presenter at regional home shows and energy fairs. With over 16 years of extensive training and hands-on experience in geothermal systems design & engineering, people find Gerry’s in-home visits very informative.

Although the company is proud of their old fashioned values, they bring new industry- leading tools, technologies and training as well. As you might expect, much like the auto industry, today’s high-efficiency HVAC systems have gotten very sophisticated. Dirks continues to lead the way by investing in the most current training offered. To learn more

“Customer Satisfaction Guaranteed“

Customer Satisfaction Guaranteed” is not just an empty slogan at Dirks. It’s a personal promise from Ervin and Denni s one every Dirks customer can depend on. Consider what it’s like to work with a family-owned and operated company with old-fashioned values. With your life-long loyalty as our goal, you will see first-hand what genuine appreciation means and how hard we will work to earn your trust each and every time. Experience The Dirks Difference and give us a call

Award & Honors

  • Better Business Bureau’s highest rating A
  • Leadership Initiative Council Member – Selected for Multi-state Advisory Board based on exceptional eputation in HVAC Installation, Repair, and
  • Customer Service Issues.
  • Northwest Wisconsin’s Only Certified Indoor Air Quality (IAQ) Specialists
  • Lennox Premiere Dealer
  • isconsin GeoThermal Association
  • Crown Boiler Certification
  • Smith Boiler Sales and Service Certification
  • GeoComfort Installation, Service and Technical Training
  • Mitsubishi Diamond Certified Dealer
  • Steffes Corporation Factory Authorized Dealer

Service Repairs Pricing and Payment

heating or air conditioning repair service
Dirks Heating and Cooling’s Up-Front Pricing Policy Means No Surprises
Avoid sticker shock by knowing how much your heating or air conditioning
repair job will cost in advance. Dirks service technicians will diagnose the problem and tell you the price before they begin the work. And for most repairs they can offer you a selection of pricing options so that you can make the best decision considering both your budget and your equipment